Black Label

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Since 1990, John Lucero has been the owner of Black Label Skateboards, located in Huntington Beach, California. Never be bought. Never be sold, that's the Black Label way. A long time great within the skateboard industry, John Lucero has been creating graphics for skateboards since the 1980s. Lucero began his skating career in late 1979 and sponsor-hopped throughout the 80s and 90s with companies like G&S, Variflex, Santa Cruz, Madrid, and Schmitt Stix. His first graphic, a skull with bat wings and bone lettering was done in 1982 for Variflex. His Jester board with Madrid, which came out in 1985, was one of the first stained-veneer boards ever made through a vacuum-dyed process and is Madrid's best selling board to date. In the late 80s Lucero started a business called Lucero Ltd. He switched the name to Black Label Skateboards in 1990. Distributed under Blitz Distribution.
Black Label
Black Label Old Box Cruiser Deck  8.75 x 32.5
MSRP: $65.00
$49.99
Black Label Old Box Deck  8.68 x 32.63
MSRP: $65.00
$49.99
Black Label Hensley Flying Elephant Deck  8.68 x 32.63
MSRP: $65.00
$49.99
Black Label Troy High Voltage Deck  8.5 x 32.12
MSRP: $65.00
$49.99
Black Label Hassan Body Count Deck  8.62 x 32.38
MSRP: $65.00
$49.99
 
Black Label Alfaro Death Disco Deck  8.12 x 31.88
MSRP: $65.00
sale price $39.99
Emergency Lucero Torture LG Deck 8.75 x 32.75
MSRP: $65.00
$49.99
Emergency Lucero Torture XL Deck 10.25 x 31
MSRP: $65.00
$49.99
Emergency Riky Barnes King Deck 8.86 x 33.5
MSRP: $65.00
$49.99
Black Label Dead Ant Deck 8.75 x 32.38
MSRP: $65.00
$49.99
 
Emergency Undead Smokin Club Deck 10.75 x 30.5
MSRP: $65.00
$49.99
Black Label Hensley Flying Elephant Deck  8.68 x 32.63
MSRP: $65.00
$49.99
Emergency Lucero Torture LG Deck 8.75 x 32.75
MSRP: $65.00
$49.99
Emergency Lucero Torture XL Deck 10.25 x 31
MSRP: $65.00
$49.99
Emergency Riky Barnes King Deck 8.86 x 33.5
MSRP: $65.00
$49.99
 
Emergency Undead Smokin Club Deck 10.75 x 30.5
MSRP: $65.00
$49.99
Black Label Beercan Beach Pocket T-Shirt
MSRP: $30.00
sale price $16.99
Black Label Super Mex Mesh Hat
MSRP: $24.00
$19.99
Black Label Republic Mesh Hat
MSRP: $24.00
$19.99
Black Label Quality Hoodzip
MSRP: $52.00
$45.99
 
Black Label Argyle Socks 2 Pack
MSRP: $18.00
$14.99
Black Label Elephant Green Wax
MSRP: $4.99
$4.99