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Black Label

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Since 1990, John Lucero has been the owner of Black Label Skateboards, located in Huntington Beach, California. Never be bought. Never be sold, that's the Black Label way. A long time great within the skateboard industry, John Lucero has been creating graphics for skateboards since the 1980s. Lucero began his skating career in late 1979 and sponsor-hopped throughout the 80s and 90s with companies like G&S, Variflex, Santa Cruz, Madrid, and Schmitt Stix. His first graphic, a skull with bat wings and bone lettering was done in 1982 for Variflex. His Jester board with Madrid, which came out in 1985, was one of the first stained-veneer boards ever made through a vacuum-dyed process and is Madrid's best selling board to date. In the late 80s Lucero started a business called Lucero Ltd. He switched the name to Black Label Skateboards in 1990. Distributed under Blitz Distribution.
Black Label
Black Label Hassam Ashtray Deck 8.38 x 32.5
MSRP: $65.00
$49.99
Black Label Troy Dunce Deck 8.25 x 32.12
MSRP: $65.00
$49.99
Black Label Alfaro Throwback Deck 8.25 x 31.88
MSRP: $65.00
$49.99
Black Label Super Mex Deck 8.38 x 32.5
MSRP: $65.00
$49.99
Emergency Lucero Torture XL Deck 10.25 x 31
MSRP: $65.00
$49.99
 
Emergency Riky Barnes King Deck 8.86 x 33.5
MSRP: $65.00
$49.99
Emergency x Royal Hawaiian 25 Beers Deck 9.5 x 32.88
MSRP: $65.00
$49.99
Black Label Hassan Chain Gang Deck 8.38 x 32.5
MSRP: $65.00
$49.99
Emergency Nash Darkhorse Deck 9.25x32.6
MSRP: $65.00
$49.99
Emergency Lucero X2 Deck 9.0 x 32
MSRP: $65.00
$49.99
 
Black Label Matt Hensley Stout Deck 8.75 x 32.5
MSRP: $65.00
$49.99
Emergency Lucero Never Mind Deck  9.25 x 33.25
MSRP: $65.00
$49.99
Emergency Lucero X2 Deck 9.0 x 32
MSRP: $65.00
$49.99
Emergency Lucero Never Mind Deck  9.25 x 33.25
MSRP: $65.00
$49.99
Emergency Lucero Torture XL Deck 10.25 x 31
MSRP: $65.00
$49.99
 
Emergency Nash Darkhorse Deck 9.25x32.6
MSRP: $65.00
$49.99
Emergency Riky Barnes King Deck 8.86 x 33.5
MSRP: $65.00
$49.99
Emergency x Royal Hawaiian 25 Beers Deck 9.5 x 32.88
MSRP: $65.00
$49.99
Black Label Super Mex T-Shirt
MSRP: $24.00
$18.99
Black Label Spill Proof T-Shirt
MSRP: $24.00
$18.99
 
Black Label Chain Gang T-Shirt
MSRP: $24.00
sale price $14.99
Black Label Smoke Em T-Shirt
MSRP: $24.00
sale price $14.99
Black Label Patriot Elephant Patch Mesh Hat
MSRP: $24.00
$19.99
Black Label Emergency Banner Mesh Hat
MSRP: $24.00
$19.99
Black Label Top Shelf Metal Stripe Mesh Hat
MSRP: $24.00
$19.99
 
Black Label Quality Hoodzip
MSRP: $52.00
$45.99
Black Label Elephant Beanie
MSRP: $20.00
$16.99
Black Label Striped Socks 2 Pack
MSRP: $18.00
$14.99
Black Label Argyle Socks 2 Pack
MSRP: $18.00
$14.99