Black Label

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Since 1990, John Lucero has been the owner of Black Label Skateboards, located in Huntington Beach, California. Never be bought. Never be sold, that's the Black Label way. A long time great within the skateboard industry, John Lucero has been creating graphics for skateboards since the 1980s. Lucero began his skating career in late 1979 and sponsor-hopped throughout the 80s and 90s with companies like G&S, Variflex, Santa Cruz, Madrid, and Schmitt Stix. His first graphic, a skull with bat wings and bone lettering was done in 1982 for Variflex. His Jester board with Madrid, which came out in 1985, was one of the first stained-veneer boards ever made through a vacuum-dyed process and is Madrid's best selling board to date. In the late 80s Lucero started a business called Lucero Ltd. He switched the name to Black Label Skateboards in 1990. Distributed under Blitz Distribution.
Black Label
Black Label Hensley Scooter Brown Deck 8.75 x 32.25
$49.99
Black Label Hensley Scooter Green Deck 8.75 x 32.25
$49.99
Black Label Navarrette Skeleton Key Deck 8.75 x 32.63
$49.99
Black Label Navarrette Skeleton Key OS Deck 8.75 x 32.5
$49.99
Emergency Lucero X2 Custom Shape Deck 8.88 x 32.5
$49.99
 
Black Label Alfaro Blood & Guts 2 Deck 8.25 x 32.12
$49.99
Black Label Hassan Blood & Guts 2 Deck 8.62 x 32.38
$49.99
Black Label Troy Blood & Guts 2 Deck 8.5 x 32.38
$49.99
Black Label Watkins Blood & Guts 2 Deck 8.68 x 32.63
$49.99
Black Label Blood & Guts 2 Cust Shape Deck 8.88 x 32.5
$49.99
 
Black Label Top Shelf Gold Foil Deck 8.25 x 32.12
$49.99
Black Label Top Shelf Red Foil Deck 8.5 x 32.38
$49.99
Black Label Top Shelf Blue Foil Deck 8.75 x 32.5
$49.99
Black Label Choose Death Punk Point Deck 8.62 x 32.5
$49.99
Black Label Alfaro Throwback Deck 8.12 x 31.88
$49.99
 
Black Label Omar Hassan Tribute Deck 8.82 x 32.38
$49.99
Black Label Salman Agah Tribute Deck 8.75 x 32.38
$49.99
Black Label Matt Hensley Tribute Deck 8.75 x 32.63
$49.99
Black Label Wade Speyer Tribute Deck 8.88 x 32.5
$49.99
Black Label Old Box Cruiser Deck  8.75 x 32.5
$49.99
 
Black Label Navarrette Skeleton Key OS Deck 8.75 x 32.5
$49.99
Emergency Lucero X2 Custom Shape Deck 8.88 x 32.5
$49.99
Black Label Hassan Blood & Guts 2 Deck 8.62 x 32.38
$49.99
Black Label Blood & Guts 2 Cust Shape Deck 8.88 x 32.5
$49.99
Black Label Top Shelf Blue Foil Deck 8.75 x 32.5
$49.99
 
Black Label Choose Death Punk Point Deck 8.62 x 32.5
$49.99
Black Label Omar Hassan Tribute Deck 8.82 x 32.38
$49.99
Black Label Salman Agah Tribute Deck 8.75 x 32.38
$49.99
Black Label Matt Hensley Tribute Deck 8.75 x 32.63
$49.99
Black Label Wade Speyer Tribute Deck 8.88 x 32.5
$49.99