Black Label

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Since 1990, John Lucero has been the owner of Black Label Skateboards, located in Huntington Beach, California. Never be bought. Never be sold, that's the Black Label way. A long time great within the skateboard industry, John Lucero has been creating graphics for skateboards since the 1980s. Lucero began his skating career in late 1979 and sponsor-hopped throughout the 80s and 90s with companies like G&S, Variflex, Santa Cruz, Madrid, and Schmitt Stix. His first graphic, a skull with bat wings and bone lettering was done in 1982 for Variflex. His Jester board with Madrid, which came out in 1985, was one of the first stained-veneer boards ever made through a vacuum-dyed process and is Madrid's best selling board to date. In the late 80s Lucero started a business called Lucero Ltd. He switched the name to Black Label Skateboards in 1990. Distributed under Blitz Distribution.
Black Label
Black Label Alfaro Throwback Deck 8.12 x 31.88
$49.99
Black Label Old Box Cruiser Deck  8.75 x 32.5
$49.99
Black Label Old Box Deck  8.68 x 32.63
$49.99
Black Label Super Mex Deck 8.38 x 32.5
$49.99
Emergency x Royal Hawaiian 25 Beers Deck 9.5 x 32.88
$49.99
 
Black Label Top Shelf Metal White Deck 8.25 x 32.12
$49.99
Emergency x Royal Hawaiian 25 Beers Deck 9.5 x 32.88
$49.99
Black Label Emergency Safety Sucks Mesh Hat
MSRP: $18.00
sale price $8.99
Black Label Top Shelf Metal Stripe Mesh Hat
MSRP: $24.00
sale price $12.99