Filtrate is committed to the pursuit of individual artistic style. In 2003 Wade Sutton and Andy Harler founded Filtrate Eyewear. Sutton, an eyewear sales rep. and Harler, a long time retailer, both avid surfers, saw an opportunity to dispel the assumption that quality eyewear must be expensive. Over the course of 7 years, in the formidable testing grounds of Australia's sun, surf and snow, Sutton and Harler designed, refined and perfected their ambitious goal of making Filtrate the most accessible action sports inspired eyewear brands in the world. Inspired by action sports, music and art, Filtrate is a fusion of technical protection, youthful counter-culture and progressive trend forward design. Cutting edge or fast-fashion, call it what you will, look good and be protected.