Element Skateboards introduced the Element Emerald footwear collection to be a clear leader in lifestyle footwear with a refined edge. In keeping with Element's commitment to creating socially and environmentally conscious goods, every Element Emerald product makes use of materials and techniques that are Conscious by Nature. The color emerald is the deepest and most esteemed shade of green. With this in mind the Element Emerald Collection of footwear looks to its namesake for direction and inspiration. Focused on casual wear, fit, design and details. Element Skateboards was started in 1992 by Johnny Schillereff and was bought by Billabong in July of 2002.