Founded in 2000, by Kip Arnette, Bruce Beach, and Mike Carter, Electric Visual Eyewear is the maker of hip shades for rockers and babes. Electric Visual Eyewear is a premium sunglass, snow goggle, and accessory company. Electric officially launched their products at the SIA snow show in Las Vegas during March of 2000. Surf legends like Luke Egan, Matt Hoy, Dave Rastovich, and Ozzie Wright and snow legends Peter Line and Axel Pauporte have been with Electric Eyewear since the beginning. Founder Kip Arrnett's father, Greg Arnette, started the company Arnette Optic Illusions Inc., a sunglass company, which he ran throughout Kip's life. Kip had grown up in the eyewear industry, even going as far as attending the same design school as his father. Kip worked with his father at Arnette Optical on design and packaging for ten years before starting Electric Eyewear.