In 1974 George A. Powell started a skateboard manufacturing business in Santa Barbara, California, which included Bones Skateboard Wheels. George Powell had studied engineering at Stanford University, so it didn't take much for him to realize urethane was the answer to making skateboard wheels better. Eventually laid off from his job in the aerospace industry, Powell started to make his own wheels, baking them and buying urethane. The name Bones Skateboard Wheels came to him because of the white color of the wheels he was making. And from 1977 till today, Bones Skateboard Wheels roll. As early as 1977 Ray Rodriguez rode for Bones Wheels. Powell worked with Powell Peralta Skateboards from 1978 to 1991, and continues today to make skateboard products such as Bones Bearings and Bones Wheels. Distributed by Skate One.